[Arthur remembers to raise his hand for the talking fish.]

I think that's moving in the right direction. What about focusing on promoting and advertising all the non-inn bits of the business? Beef up the gift shop a bit, diversify our inventory, get buzz going about the food...maybe put up unique art? Solvunn isn't exactly bursting with galleries...

[And that's what it's all about, catching people's attention and giving them a reason to come. Offer things they can't find anywhere else.]

And of course there's merchandising.