Trust is a universal concept. Trust - and mistrust as its opposite - exist in minds here as much they linger in ours.

[He closes his eyes and listens to the rain for a moment. But his gaze returns after a time.]

Present a particular image and people will form an impression of you. Then once they have a picture it is incredibly hard to persuade them it should be changed. Why would you not want them to get a picture you have decided is appropriate for the public?