[This is a position Wilhelm rarely ever gets to occupy — actually knowing more about something than someone else. After what feels like an age of stumbling around in ignorance, he finds that he enjoys the change in role. Claude's distraction from pursuing more personal questions is, of course, a bonus.]

Once something gets posted online, it never goes away. People repost it to other sites and save it on their phones. Basically, there are thousands of copies getting passed around. If not millions. So...

[The fireplaces of the world are no match. Metaphorically speaking? He takes a measured sip.]

And everything gets turned into a meme. Doesn't matter how serious it is, or how personal, or whatever. It's fair game.